How to Succeed on Fiverr and Get More Writing Clients

Freelance writing can be an incredible career if you can find paying clients. Fiverr is one of the fastest ways to get started, but you’ll get lost in the crowd without a plan. With the right profile, smart gig creation, and a little marketing magic, you can turn Fiverr into a client-generating machine. Let’s break it down so you can start making money—without leaving your couch.

Setting Up a Professional Fiverr Profile

Before you do anything, you need to have a professional profile set up on the Fiverr website. Your profile and portfolio are the first impressions potential writing clients will have of you and your services. It needs to project confidence, experience, and authority so you can build trust. Write a strong bio that is concise and outlines your expertise. Showcase your achievements, skills, and certifications. Add a profile picture that is a clear headshot. It can show your personality but should be professional. Don’t crop an image from your beach vacation, a night out at a bar, or with a large group of people. The picture should be of you and no one else. Try to look friendly and approachable in the image to virtually engage your target client. 

When writing your Fiverr profile, choose a niche you want to focus on. You want to be an expert in your chosen field, not a jack of all trades. It is also easier to target a niche later when finding projects to bid on. When selecting your niche, think about work products and industry. This is a good place to start if you have previous experience in a particular industry. Link to your relevant professional networks to establish credibility. Here are some potential writing services that you can choose: 

• Blog posts

• Content writing

• Technical writing

• Copywriting

Creating High-Converting Gigs

Once your profile is complete, you can create gigs for each of the freelance writing services you offer. It should have an attention-grabbing title that entices a potential client to click on it. Use an image that draws the eye and stands out from the other gig images. Write a detailed description for each gig with a clear explanation of what the client will receive. Set competitive rates that are also reflective of your work quality. Reducing your rates to be the lowest on Fiverr can be tempting. However, this devalues what you want to offer and attracts less desirable clients. You can create pricing tiers that offer different levels for each gig. That way, you can attract a broader range of clients. 

Optimizing for Fiverr’s Search Algorithm

When writing your profile and gigs, optimize them to perform well for Fiverr’s search algorithm. Consider the keywords and terms potential clients use when searching for your services. Don’t keyword stuff but use them throughout your profile and gigs. Structure your writing in both to be scannable and easily understood. Periodically update your profile and gigs to keep them accurate. You may also need to update them as you get feedback from clients. 

Getting Your First Clients

Promote your Fiverr profile on your social media and in writing communities to get the word out about your new venture. Network with other professional writers and businesses to build your client base. You could offer introductory or promotional rates to gain your first clients. The goal is to build your book of clients while also gaining reviews. Having a strong track record of satisfied freelance writing clients can help you gain more clients as it builds your trustworthiness. 

Delivering High-Quality Work & Building a Reputation

Once clients hire you, it’s time to deliver high-quality work. Maintain consistent professional communication. Set realistic deadlines and meet them. If you are not going to meet a deadline, let the client know in advance to set expectations. Encourage your newly-satisfied clients to leave a review. 

Scaling Your Fiverr Business

As you build your reputation on Fiverr and your book of business, start thinking about scaling your business. Consider increasing your prices as you build experience. Increase profits by offering add-ons or upsell options. Expand your service offerings by adding more gigs or related services. 

Find Writing Clients on Fiverr

Success on Fiverr doesn’t happen overnight, but with persistence and the right strategies, you can turn it into a steady income stream. By setting up a professional Fiverr profile, optimizing your gigs, and delivering top-notch work, you can build a solid reputation and attract high-quality clients. Stay committed, refine your strategy, and watch your book of clients grow. Having a Fiverr account is just the start of building your freelance writing career. To succeed, you must cultivate your client pipelines from multiple sources. I can help you build your portfolio and kick-start your writing career. 

Let’s get you writing! Creating a Fiverr account is just one way to get new clients. Download my guides and find professional freedom as a freelance writer. Follow on Instagram or Facebook and join our supportive community of fellow Pajama Writers, too!